Think Quality over Quantity
I’m not one to set New Year’s Resolutions for myself, but I do make it a habit to live by a phrase that those who know me hear from me quite often; and that is “Less is more”. My goal for 2017 is to continue to live by this as best I can. I apply this in numerous ways, and would like to share my mantra with you and how it aligns to much of our day-to-day living both personally and professionally.
Often during a casual conversation I will catch myself unconsciously monopolizing it, and when I do I adjust my participation in the banter. This applies most often when I am communicating with clients who clearly want to vent or fill me in with the details that are obviously important to them and the operation of their practice as it relates to the team. Team issues can be trying and challenging and I understand this all too well.
When it comes to creating ads, I coach to remove as much of the “fluff” and stick to the facts and verbiage as it applies to your business style, avoiding reference to what people will receive in the way of compensation, perks and extras. Instead I speak more to the unique dynamics of what you and your approach to dentistry is all about.
How about the perception that if one consultant is great, then why not enroll 5 or 10 of them? This should be 5 or 10 times better, correct? I contend that is a common (and potentially devastating) mistake. Do your homework! Research the consultants and advisors that you are considering and then narrow the field to those that appear to be right for your practice and offer the guidance and teachings that best relate to your specific needs.
I like to use baking a cake as an example. If you don’t follow the recipe utilizing just the ingredients recommended in the right proportions and throwing in additional ingredients assuming it will make it even better, it very often results in disaster.
What about once the responses from your advertising efforts begin to roll in? Are you elated when you see lots of resumes and interest from all types of job seekers, or do you see the value in narrowing your field to just a few that closely fit the demographic you are seeking?
Obviously “Less is more” is not apropos for all situations, but in relation to the examples I’ve shared I think you’ll agree that it does make sense. Wishing you all a wonderful 2017 with Less negatives and many More positives.