My Adventure Building a Sales Team

What I learned when I stepped out of my comfort zone

It takes an attentive, focused team to locate and assemble the BEST team members!

With a goal to recruit 10 Sales Executives from various markets nationally over the course of 8 weeks or less, I was able to meet the challenge and proudly delivered viable candidates to InnobioSurg of America for their review as they continue to methodically apply a thorough vetting process.

The advertising verbiage that I created was brief yet offered the interested candidates enough information to pique their interest, which then generated a valuable response from many sincere, motivated, passionate and talented job seekers.

My role was then to capture their “soft skills” based on my phone interview coupled with the facilitation of my SELF Behavioral Profile. During the process and prior to advancing them to the second interview, I made certain to continue both phone interaction as well as email exchanges. I’m always watching, listening and vetting—probably more than most.

I am happy to announce that orientation for the 10 candidates chosen will be commencing on May 6th through May 10th. There will be structured onboarding with speakers currently on the team to both welcome them and share some of the highlights of the company’s philosophy.

The new sales force team is positioned in Seattle, Atlanta, Arizona, Detroit and Dallas. Many have strong backgrounds selling dental implants. Others bring knowledge in medical/dental devices and one is a dental hygienist with fine-tuned skill sets in periodontics, with another who was a Research Scientist in the Department of Periodontics at the University of Washington. I have recommended that we create a very specific job description for this extremely talented recruit. We are currently developing this for him, adding more value for the dentists that utilize the products and services offered by IBS.

It was a pleasure for me to contribute to the process and I’m proud to announce that this project was not only completed on time, but actually a few days ahead of schedule. Some of the secrets to this successful endeavor:

· Working cooperatively as a team

· Not opening too many markets at once

· Daily open communication regarding candidate status

· Paying close attention to how each job applicant managed each stage of the process

· Not one of my ads made mention of salary or perks, just factual information referencing the position along with the phrase “Competitive base salary/generous performance-based commission scale.”

· Making sure that all prospective job candidates were kept abreast of where they are in the process

· The majority of the responses were from truly interested, career-focused job candidates who were more interested in the “health” of the company and their sincere desire to grow with the organization. Stability seemed to be the one word I heard the most and the Uniqueness of the company was also of great interest

It does take the harmonious cooperation of a “Village” in order to successfully build a strong Dream Team! This was an ambitious undertaking for me, considering that I managed this project while maintaining my other business obligations successfully.

At first, I thought it would be a bit of a stretch for me to enter into a slightly different genre than I have been accustomed to, but it wasn’t that far removed from what I have been managing for my private dental practices all these years. It was a very rewarding experience that I enjoyed, and it appears as though IBS was pleased too. I’m now seeking an Experienced Business Assistant to support the COO here in the states.

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